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PVM Joins the King Price Race to the Sun team as the Official Nutritional Partner

Every true mountain biker knows that good nutrition is vital for energy and endurance on the trails — and that’s why we’re excited to welcome PVM as the Official Nutritional Partner of the King Price Race to the Sun.

Who is PVM?

PVM stands for Proteins, Vitamins & Minerals. The company was established in the late 1960s as a result of intensive scientific research undertaken by the National Institute of Food Research of the CSIR (Council for Scientific and Industrial Research).

As a result, PVM Nutritional Sciences became one of the first companies to manufacture clinical nutritional products to combat severe malnutrition and produced the World’s Original Energy Bar®, based on an earlier product devised to provide essential energy and nutrition for military personnel in combat.

PVM produces quality performance nutrition you can trust. A plethora of world-class endurance athletes has relied on PVM over the past 5 decades.

I chose to race on PVM products when I was top of my game (many years ago), so I know just how good PVM’s product development is,” says Fritz Pienaar, Managing Director of Faces Advendurance.

It is great to now welcome PVM on board as the official nutritional partner to the King Price Race events and I am sure that the participants will be equally impressed with PVM’s products, which are great tasting and scientifically proven.“ Pienaar added.

The King Price Race’s are quality endurance events and we are excited to be associated with the series. We look forward to making a positive contribution by providing quality nutrition that participants can trust,” says Alfred Rheeder, Managing Director of PVM.

For more information, please visit:


Instagram: @my_pvm

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